WHAT IS GROWTH MARKETING?
Its a strategy that enables brands to connect with their audience through data-driven decisions, aimed at fostering long-term relationships.
IN GROWTH MARKETING, THE FOCUS SHIFTS:

How can I find new clients?

How can I keep my clients longer?
This can be achieved by a constant optimization of every stage of the customer experience, particularly focusing on down-funnel experiences.
PIRATE FUNNEL


Acquisition Show your value and encourage a purchase

Activation Provide the best first experience

Retention Make sure they come back

Revenue Analyze ROI and revenue
