Skip to main content

WHAT IS GROWTH MARKETING?

Its a strategy that enables brands to connect with their audience through data-driven decisions, aimed at fostering long-term relationships.

IN GROWTH MARKETING, THE FOCUS SHIFTS:

How can I find new clients?

How can I keep my clients longer?

This can be achieved by a constant optimization of every stage of the customer experience, particularly focusing on down-funnel experiences.

PIRATE FUNNEL

Awareness Invite people to discover your brand. Top of funnel

Acquisition Show your value and encourage a purchase

Activation Provide the best first experience

Retention Make sure they come back

Revenue Analyze ROI and revenue

Referral Motivate your customers to share their experience

Growth  

Growth  

Growth  

Growth  

Growth  

THE MAIN ADVANTAGE

OF GROWTH MARKETING:

Every decision is based in data. There is no room for speculation.

TRADITIONAL ADVERTISING VS. GROWTH MARKETING

Traditional:

Seeks to turn leads into clients as fast as possible.

Growth:

Seeks to guide the audience on a journey through every stage, and ultimately cultivate a brand ambassador.

OUR FOCUS

Collaborations with influential content creators in niche communities.

Product referrals through shares and interactions that encourage new users to make a purchase.

Conversion rate optimization, aiming to increase the number of website visitors who become leads or customers.