WHAT IS GROWTH MARKETING?
Its a strategy that enables brands to connect with their audience through data-driven decisions, aimed at fostering long-term relationships.
IN GROWTH MARKETING, THE FOCUS SHIFTS:
![](https://en.pmv.agency/wp-content/uploads/2024/06/FROM_.png)
How can I find new clients?
![](https://en.pmv.agency/wp-content/uploads/2024/06/TO_.png)
How can I keep my clients longer?
This can be achieved by a constant optimization of every stage of the customer experience, particularly focusing on down-funnel experiences.
PIRATE FUNNEL
![](https://en.pmv.agency/wp-content/uploads/2024/04/A_.png)
![](https://en.pmv.agency/wp-content/uploads/2024/04/A_.png)
Acquisition Show your value and encourage a purchase
![](https://en.pmv.agency/wp-content/uploads/2024/04/A_.png)
Activation Provide the best first experience
![](https://en.pmv.agency/wp-content/uploads/2024/04/R_.png)
Retention Make sure they come back
![](https://en.pmv.agency/wp-content/uploads/2024/04/R_.png)
Revenue Analyze ROI and revenue
![](https://en.pmv.agency/wp-content/uploads/2024/04/R_.png)